In a world where the power of collaboration knows no bounds, more and more businesses are realizing the importance of giving back to society. For example, running a marathon can be a journey of empowerment, pushing limits, fostering unity, and embracing social responsibility. This year, on October 22, 2023, over 5,000 participants from Albania and beyond came together to challenge themselves, seize life-changing moments, and promote a healthy, sustainable lifestyle while running with purpose. The Iceberg Communication team joined the challenge and participated in the marathon, supporting the work of Down Syndrome Albania (DSA) Foundation, a cause that is close to the hearts of each member.

The Drive for Action

October, recognized as Down Syndrome Awareness Month, holds great significance for us at Iceberg Communication. It offers a unique opportunity to raise awareness about the rights and potential of individuals with Down syndrome, emphasizing the possibilities of their full inclusion in society and the role we all play in this shared objective. Down Syndrome Albania (DSA) Foundation is a non-profit organization that provides services for children with Down syndrome and other disabilities. However, DSA faces the challenge of limited government support and parents’ inability to cover the full cost of these services. In response to this, DSA organizes various campaigns to raise funds and ensure that they can continue to provide their essential services to the approximately 45 children currently under their care.

Running with Purpose

Iceberg Communication’s participation in the “Garo/Mbështet si një Maratonomak” campaign shows our profound commitment to social responsibility. The support for Down Syndrome Albania showcases the power of collective efforts in creating a positive impact on the community. It’s not just about marketing; it’s about making a difference. What truly stands out is the unity exhibited by participants, which included runners from Albania, Kosovo, and the diaspora, coming together to support this noble cause. Several businesses contributed by donating and making collective efforts to raise funds.

The Power of Social Responsibility

These campaigns show the power of collaboration, proving that running for a cause is about embracing a journey of change and unity, where hearts are empowered to make a difference.

Social responsibility is more than a buzzword; it’s the essence of what makes us human. It’s the belief that we can make a difference, not just in the business world, but in the lives of those who need it most. Iceberg Communication recognizes this and, as a renowned marketing agency in Albania, has proven that its expertise goes beyond just business – it extends to uplifting the community and creating positive change.