
Samsung, pjesë e listës së pesë markave më të mira globale për vitin 2022
Samsung Electronics u rendit në listën e pesë markave më të mira në “Best Global Brands 2022” nga Interbrand, një
Samsung Electronics, a global leader in consumer electronics, sought to enhance its brand visibility and customer engagement in Albania and Kosovo. The company aimed to launch a comprehensive public relations (PR) campaign to increase brand awareness and promote the latest innovations in its product portfolio, particularly smartphones.
Key Objectives:
Strategy
To address these challenges, Iceberg Communication devised a multi-layered PR campaign with the following core components:
1. Local Media Engagement:
A series of press releases were distributed to key media outlets in Albania and Kosovo, spotlighting the features of Samsung’s latest products.
A media tour was organized, inviting tech journalists to exclusive Samsung product showcases.
Journalists were actively engaged and coordinated for participation in product launch events, ensuring comprehensive media coverage.
2. Influencer Collaboration:
Local tech influencers were identified and engaged to create authentic content around Samsung’s new product launches.
Influencers participated in unboxing videos, product demonstrations, and shared their personal experiences with Samsung devices through social media platforms.
3. Product Launch Events:
Launch events were hosted in Tirana and Pristina, attracting key media representatives, influencers, and industry stakeholders. These events showcased live demonstrations of the latest Galaxy smartphones and smart home appliances.
Journalists were encouraged to share their experiences and coverage of the event, resulting in increased visibility across media platforms.
Results
The campaign successfully met Samsung’s objectives, generating significant media buzz and increased brand awareness across Albania and Kosovo.
Media Coverage: The campaign generated over 1,500 publications annually across Albania and Kosovo, featured in online platforms, including 60 major media outlets in Albania and 20 in Kosovo.
Samsung Electronics u rendit në listën e pesë markave më të mira në “Best Global Brands 2022” nga Interbrand, një
Samsung ka analizuar modelet e gjumit të përdoruesve globalë të Samsung Health për të kuptuar më mire si ka ndryshuar
Dy javë pas premierës globale, Samsung Galaxy Z Fold4 dhe Z Flip4 u prezantuan zyrtarisht në Tiranë. Eventi shik mblodhi
Samsung Electronics debutoi Make STRANGER Nights Epic, një film i shkurtër që përdor veçoritë e avancuara të kamerës Nightography të