Samsung Electronics

Samsung Electronics, a global leader in consumer electronics, sought to enhance its brand visibility and customer engagement in Albania and Kosovo. The company aimed to launch a comprehensive public relations (PR) campaign to increase brand awareness and promote the latest innovations in its product portfolio, particularly smartphones.

Key Objectives:

  • Strengthen brand presence in the Albanian and Kosovo markets.
  • Promote Samsung’s flagship products, focusing on the latest Galaxy smartphones.
  • Increase media coverage and reach targeted influencers in tech and lifestyle sectors.

Strategy

To address these challenges, Iceberg Communication devised a multi-layered PR campaign with the following core components:

1. Local Media Engagement:

A series of press releases were distributed to key media outlets in Albania and Kosovo, spotlighting the features of Samsung’s latest products.

A media tour was organized, inviting tech journalists to exclusive Samsung product showcases.

Journalists were actively engaged and coordinated for participation in product launch events, ensuring comprehensive media coverage.

2. Influencer Collaboration:

Local tech influencers were identified and engaged to create authentic content around Samsung’s new product launches.

Influencers participated in unboxing videos, product demonstrations, and shared their personal experiences with Samsung devices through social media platforms.

3. Product Launch Events:

Launch events were hosted in Tirana and Pristina, attracting key media representatives, influencers, and industry stakeholders. These events showcased live demonstrations of the latest Galaxy smartphones and smart home appliances.

Journalists were encouraged to share their experiences and coverage of the event, resulting in increased visibility across media platforms.

Results

The campaign successfully met Samsung’s objectives, generating significant media buzz and increased brand awareness across Albania and Kosovo.

Media Coverage: The campaign generated over 1,500 publications annually across Albania and Kosovo, featured in online platforms, including 60 major media outlets in Albania and 20 in Kosovo.

Articles

Below you will find articles published for Samsung Electronics

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