Kub France Tirana is the flagship public brand of the French Institute in Albania, serving as a premier cultural and educational hub. Iceberg Communication played a key role in shaping this identity, providing comprehensive creative services that included brand development and brand identity. Additionally, at the request of the French Embassy and in the context of the French President’s visit, Iceberg Communication handled the event management and interior design for the French Cube at the Pyramid of Tirana. Our efforts were crucial in transforming the space into a welcoming environment, further strengthening the cultural bond between Albania and France.
Key Objectives
Strategy
1. Comprehensive Brand Development:
We conducted in-depth research on both the French Institute and the local cultural context, ensuring the brand reflected the values of cultural exchange, innovation, and education. This informed the visual identity, including logos, color schemes, and design elements.
2. User-Centric Interior Design:
Iceberg Communication emphasized blending aesthetic appeal with functionality by designing custom wallpapers, selecting furniture, and managing the interior construction works. The goal was to create an environment that was welcoming and inspiring for visitors, aligning with the hub’s mission.
3. Integrated Venue Branding Strategy:
A comprehensive venue branding plan was implemented, covering the design, production, and placement of visual elements. This strategy ensured that every visitor experienced consistent branding that enhanced the cultural atmosphere.
Impact
Kub France Tirana, underpinned by Iceberg Communication’s creative services, has established itself as a central cultural and educational hub in Albania, promoting French-Albanian cooperation. Our contributions to branding have created a vibrant, functional space that engages a wide range of stakeholders, from cultural enthusiasts to educational institutions. Kub France Tirana now serves as a symbol of cultural exchange, innovation, and cooperation in the region.