Durrës Yachts & Marina

In 2022 and 2023, Durres Yacht Marine, the largest yacht marina in the Mediterranean, unveiled two major projects: “The Bristol Luxury Hotels & Resort” and “Beachview Residence,” under the leadership of Chairman Mohamed Alabbar. Iceberg Communication played a pivotal role from the conceptualization phase to the execution of both events, ensuring meticulous planning and maximum exposure for these prestigious projects. Notably, Mr. Mohamed Alabbar personally unveiled both projects, adding an extra layer of prestige and significance.

 

Key Objectives

  1. Showcase Prestigious Projects: Highlight the luxury and exclusivity of both “The Bristol Luxury Hotels & Resort” and “Beachview Residence” to potential investors, partners, and media.
  2. Deliver Flawless Event Execution: Ensure seamless event management that adheres to global standards, providing a world-class experience for all attendees.
  3. Maximize Media Exposure: Achieve significant media coverage and public awareness, positioning Durres Yacht Marine and its new developments as premier Mediterranean destinations.
  4. Strengthen Brand Presence: Elevate the brand image of Durres Yacht Marine, reinforcing its reputation as a leader in luxury real estate and yacht marina development.

 

Strategy

1. Meticulous Planning and Coordination:

Iceberg Communication began by crafting a detailed event plan, ensuring all logistical aspects were covered, including venue selection, guest lists, security, and hospitality arrangements.

Specialized teams were assigned to manage different aspects, such as on-ground logistics, technical support, and guest management.

 

2. High-Profile Event Unveilings:

The unveiling events were designed to be visually striking and engaging. Iceberg Communication created a carefully orchestrated program, highlighting the luxury features of the projects.

Mohamed Alabbar’s personal unveiling of both projects served as the centerpiece of each event, elevating the prestige and importance of the announcements.

State-of-the-art audio-visual setups were used to present project overviews, using immersive presentations to captivate the audience.

 

3. Comprehensive Media Relations:

A targeted media strategy was developed to ensure extensive coverage, with press releases, media kits, and exclusive interviews organized for leading media outlets.

Iceberg Communication managed media relations on-site, coordinating interviews, live broadcasts, and social media engagements to amplify the events’ reach.

Influencers and key opinion leaders in luxury real estate and travel were invited to maximize online exposure and create buzz around the projects.

 

Impact

High-Profile Event Success:
Both events were executed flawlessly, meeting and exceeding international standards. The involvement of Mohamed Alabbar added to the prestige, and the seamless coordination ensured that all aspects—from technical setups to guest experiences—were delivered to perfection.

Strengthened Stakeholder Relations:
The events fostered stronger relationships with key investors, partners, and media, showcasing Durres Yacht Marine’s capacity to deliver world-class luxury developments. These connections are expected to lead to further investments and collaborations.

Enhanced Global Reputation:
Durres Yacht Marine’s brand was significantly elevated, solidifying its reputation as a leader in the luxury marina and real estate sectors. The success of these unveilings helped reinforce the marina’s position as a landmark development in the Mediterranean.

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